Domino is a game of chance and strategy that can be played with either a single player or teams. Each domino is a rectangular piece with one side bearing an arrangement of spots or pips, similar to the ones on a die. Its other face is blank or identically patterned. Dominos are stacked with their pips facing up, with the exception of doubles which are placed end to end. Players score points for each domino they place so long as it has a value that is a multiple of five.
Creating a domino effect is all about timing. The first domino has to hit just right. Otherwise, it will simply sit there, immobile and unmoving, thanks to a property called inertia. Only when that domino does fall does the potential energy stored within it become available to push on other dominoes. And when enough of these dominoes take their turn, they can knock over something that’s about a thousand times bigger than the original domino.
This is what physicists call the Domino Effect. Dominoes, in fact, exhibit this same phenomenon when they’re set up on a flat surface. They’ll resist motion until a tiny nudge is applied to their tip, at which point the energy that was stored up suddenly becomes available to push on other dominoes. This is what makes them such a fun and engaging way to demonstrate the power of physics to kids.
For Dominos, the Domino Effect is how it’s able to achieve its 25,000-location goal by 2025. Dominos relies on a strong franchisee business model and user-friendly digital ordering to deliver amazing pizza fast to people in the places they want to be. It also prioritizes client feedback, a smart marketing strategy that’s necessary for success in any industry.
In addition to targeted internet advertisements and direct mail, Domino’s also partners with sports leagues, music festivals, and events to increase brand awareness. This can help it attract customers and build loyalty, which is important for maintaining profit margins in a highly competitive industry.
Despite its growth plans, Dominos faces competition from third-party delivery services like Uber Eats and DoorDash. These companies have a lower capital cost structure and can offer more flexible service options to consumers than traditional restaurants. However, Dominos’ extensive store network and supply chain efficiencies give it a distinct advantage over the competition.
The company’s steadfast commitment to delivery and its user-friendly ordering system will likely continue to make it a leader in the quick-service restaurant (QSR) space. And although staffing shortages may continue to pose challenges, Domino’s streamlined operations and best-in-class ROIC should enable the company to overcome these obstacles and continue its growth momentum. Moreover, the company’s low capital expenditures and high operating income are key to long-term profitability. These advantages, combined with its strong global presence and diversified revenue streams, should support Domino’s ability to grow profitably in the future.